Why do I get the error "Unsupported get request..." when uploading an Ad to Meta?

If you're trying to launch an ad and receive an error like this:

Asset asset_name.gif could not be uploaded to Meta:\ Unsupported get request. Object with ID '12345678912345' does not exist, cannot be loaded due to missing permissions, or does not support this operation.\ Please read the Graph API documentation at https://developers.facebook.com/docs/graph-api

This typically points to an issue with the specific asset file — not your setup, permissions, or credentials.

It happens sporadically with certain files. In most cases, it is caused by a temporary asset issue and can be resolved with a quick workaround.

✅ How to fix it

1. Rename the file or create a copy of it. → e.g. change asset_name_1.gif to asset_name_2.gif

2. Re-upload the renamed/copied file.

3. Retry launching the ad

In most cases, this will fix the issue and the asset will be uploaded to Meta successfully.

What if it still doesn’t work?

If renaming or copying and re-uploading the asset doesn’t resolve the issue, please reach out to our Customer Support team with the launch sheet link, failed ad row and the full error message.

We’ll be happy to investigate further and help you get it launched.