✨ Launch 2.0

Launch 2.0 redesigns the Launch workflow to behave more like a spreadsheet-based editing experience.

The new interaction model introduces direct in-grid editing, keyboard navigation, shortcuts, multi-row editing, drag-and-drop interactions, and contextual actions directly inside the sheet.

The new experience focuses on:

Editing ads directly inside the grid
Applying changes across multiple rows without separate bulk edit flows
Managing assets directly inside the sheet from any asset source, including public links
Using contextual actions directly from the new toolbar
Reviewing validation & launch readiness earlier in the workflow

Core Workflows

Editing Ads Directly Inside the Sheet

Launch 2.0 redesigns editing to focus on direct spreadsheet-style interactions within the grid.

Previous edit buttons : Bulk Edit, Multi Bulk Edit, and column-header bulk edit workflow were removed because editing now happens directly inside the sheet.

Select & edit specific cells

Interaction	What it does
Single-click a cell	Focus on a cell
Double-click a cell OR Click a cell + start typing	Edit directly inside the cell or search inside the dropdown fields
Right-click a cell	Open contextual actions to: Copy Cut Paste* Clear Value
Paste*	Add/Replace the cell content. Note: It can be done across multiple columns at once.

Select & edit multiple rows

Interaction	What it does
Select one or multiple rows	Open the contextual toolbar and enable multi-row editing
Edit a cell while multiple rows are selected	Apply the same change across all selected rows
Copy & Apply ⤵️ with one or multiple rows selected	Copy over the content from an existing cell

Keyboard shortcuts & spreadsheet interactions

Action	Shortcut / interaction	What it does
Copy	`CMD/CTRL` + `C`	Copy selected cells
Paste	`CMD/CTRL` + `V`	Paste content across selected cells
Duplicate	`CMD/CTRL` + `D`	Duplicate the selected row(s)
Remove	`Delete`	Delete the selected row(s)
Navigate cells	Arrow keys ➡️ OR `Tab`	Move between cells directly inside the sheet
Multi-selection	`Shift` + click	Select multiple rows for editing
Drag-fill	Drag a cell up or down	Copy the same content into the cells above or below

If you copy an entire column and paste into one cell, the content will automatically populate the cells below. Using Contextual Actions & Toolbars

Launch 2.0 revamps the previous Bulk Action button into contextual actions directly available through the toolbar and 3-dot menu [...].

The contextual toolbar appears when at least one row is selected.

Always visible actions

Action	What it does
Duplicate	Duplicate the full row, including attached assets.
Delete	Remove selected row(s)

Copy to another sheet

Copy selected rows to another sheet. You can also duplicate a row to a different platform.

Apply template

Apply an existing template to selected rows.

Export

Export selected rows. The selected data will be copied to the clipboard.

Preview in Meta (Published ads only 🚀)

Open a Meta preview for selected row(s). One tab per preview ad will open.

Open in Ads Manager

Open the selected row(s) directly in Ads Manager.

Publish ads into adsets (Published ads only 🚀)

Publish already published ads into existing adsets. Changes are applied live directly in Ads Manager without validation.

Duplicate to multiple adsets

Duplicate selected draft rows into multiple adsets. Ads will have to be published by clicking the launch button.

Create template from row

Create a reusable template from an existing row.

Start editing (Published ads only 🚀)

Enable editing for published ads. For validation, ads will have to be published by clicking the launch button.

Managing & Importing Assets

Launch 2.0 redesigns asset management to happen directly inside the sheet.

Instead of separate import workflows and asset management steps, assets can now be added, reordered, previewed, and imported inline while building ads.

You no longer need to choose a specific import flow before adding assets.

Drag & drop assets directly into the sheet

Assets can now be dragged directly from your device into asset cells.

This allows users to build ads faster without leaving the workflow.

Paste asset URLs directly into cells

Public asset URLs can now be pasted directly into the sheet.

Assets are automatically uploaded and attached to the selected row.

Folder links can now be pasted directly into the sheet or inside the asset import modal.

All assets will be automatically imported from the provided folder.

Upload assets from any source

Asset sources are no longer selected at sheet level.

Launch 2.0 now supports source selection directly at ad level from the same workflow.

Supported sources include:

Local files
Google Drive
Dropbox
Frame.io
Frontify
Iconik
URL Pasting

Manage carousel & multiple assets inline

Carousel assets can now be reordered and managed directly inside the sheet.

Users can review asset order and update multiple creatives without leaving the workflow.

Move assets between rows

Assets can now be dragged from one row to another directly inside the sheet.

This makes it easier to reorganize creatives without re-uploading assets.

Clear assets directly from the sheet

Assets can now be removed directly inside the grid without having to delete the full row.

Managing Sheet Health & Launch Readiness

Launch 2.0 surfaces validation & launch readiness directly inside the sheet throughout the editing workflow.

Instead of reviewing validation only during launch, issues now appear progressively while editing.

Validation visibility

Validation type	What it means
Warning ⚠️	Highlights a potential issue but does not block launch
Blocking error ⛔	Prevents the row from launching until fixed

Rows with blocking errors can be skipped during launch while valid rows continue publishing.

Launch readiness visibility

Users can now review launch readiness directly inside the sheet before launching.

This includes:

Ready rows
Invalid rows
Skipped rows

Valid rows can still launch even if other rows contain blocking errors.

Readiness summary showing ready, invalid, and skipped rows before launch